News and information travels fast on social media. But so too can problems. Whether it is inappropriate language, insults, being factually incorrect, or perhaps being taken out of context, what you say on social media can have unfortunate outcomes.
The image of your organisation and its people, reputations and/or credibility can all suffer from a poorly judged Tweet or Facebook post. Indeed, there is a growing history of legal cases where individuals have lost their job because of how they have used social media.
It makes sense therefore to have effective guidelines and policies on the use of social media within an organisation; and it follows that a good social media strategy can help your organisation to make the best use of this important method of communication.
Please contact David for more information on how Green Pepper can help you with:
- Social media training
- Drafting a social media policy
- Advice on dealing with problems